Google Ads 
Management

This can vary significantly depending on the scope of the project and the agency. Small to medium agencies charge anywhere from $1,000 - $20,000 per month for fees and premium agencies can cost up to $50,000 per month. It also pays to differentiate the difference between the digital service itself and ad costs or budget. For PPC (pay-per-click advertising), such as social media, google ads, etc, there will often be a fee to undertake the service or project and an ad spend budget (separate costs). Small businesses can trial a smaller ad spend budget ($400-$600 per month), but to maximise PPC results the higher the budget the better. At Surge Digital we recommend a minimum ad spend budget of $1,000 - $5,000 per month.

There are many benefits to hiring a digital agency to undertake marketing, including adding expert knowledge and experience with a track record of driving brand awareness and lead generation through data-driven strategies such as SEO, social media marketing, google ads, and more. Bringing on a digital agency allows you to focus on running your business, while the trusted professionals look after everything "marketing".

The payment structure will largely depend on whether it is a one-off project or is for services month to month. A one-off project (e.g website) the payment structure is as follows. 1. A 50% deposit is required upon contract approval. 2. The remaining 50% is due upon completion before going live. Ongoing marketing services month to month (payment structure is as follows). 1. 100% of the monthly service cost is billed at the time of completion. This is completed the month before going live. 2. The ad spend portion is billed after that month has finished (as the exact ad spend has been tallied) This means that ongoing marketing service fees are paid in advance month to month.

Initially, we will require a design brief to be filled out, which is your time to convey any specific information and supply us with artwork, content, upcoming deals etc. This design brief and initial discussions will allow us to obtain a framework for the services required. Once we have the design brief and the ball is rolling, it is at this time you can choose to be as involved or as removed from the process as you like. Some clients only want to know the analytics each month and sit back while the leads increase behind the scenes. Others want to be kept up to date throughout every step. Ultimately the choice is yours.

This process time largely depends on which digital service is being undertaken and whether it is a one-off job or a marketing contract extending over several months/years. Web Design: We allocate 2-5 weeks for standard-size websites. For larger websites and e-commerce stores, we allocate 3-12 weeks Digital marketing (social media - google ads): The first month of services/set up will be completed in the onboarding stage (2 weeks), ready to launch for the first chosen month. Social Media Management: The first month is completed within the onboarding stage (2 weeks), ready to launch for your first month. Subsequent months will be completed in advance for approval prior to going live. SEO: This largely depends on how in-depth you choose to go with your SEO, but if we were supplying the full package we would allow 2-4 weeks to complete this. Note: SEO does not take effect right away, there is time to trigger Google algorithms to see results. It generally takes 3-6 months before rankings start to improve on search engines.